Cafe showcasing iconic Italian brand opens first Canadian location in Toronto
Published October 15, 2025 at 11:55 am
A cafe and showroom for the iconic Italian Smeg brand opened in Toronto.
The flagship store, at 2 Bloor St. W., is the first in Canada, Smeg said on Instagram.
The cafe, expected to open in November, will feature espresso drinks and drip coffee, then customers can then check out the Smeg products upstairs.
“Begin your journey with a coffee at our main-floor Café, then explore our iconic appliances as you make your way up to our immersive flagship showroom,” Smeg said.
The 3,700 square foot multi-level showroom opened this month.
“We are thrilled to bring the first SMEG showroom to Canada, creating a space where design, innovation and Italian craftsmanship come to life,” Gisela Mussen, general manager of Smeg Canada in a press release.
“This showroom marks a milestone for our expansion in Canada, and we look forward to connecting with the local community through curated experiences that celebrate our passion for innovation and quality. Yorkville’s vibrant and sophisticated atmosphere makes it the perfect home for our first Canadian showroom.”
There is also a fully-equipped kitchen for events, including master classes.
Vittorio Bertazzoni founded Smeg in Guastalla, Italy in 1948 as an enamelling and metalworking company. It expanded to appliances in the 1950s and 60s. The products are known for their distinctive retro Italian design.
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Lead photo: Chevanon Photography